Foothills Creative Beginnings

FCB_Typography Logo_Black Background_Whi

ROLE: Creative Designer

Product Research, Marketing, Pitching, Events.

TOOLS: Adobe Illustrator, Photoshop, InDesign, Canva, Figma.

Timeline: Jan 2021 - Currently.

OVERVIEW:

FCB is an inclusive preschool and kindergarten based in Calgary, Alberta, that offers specialized support to help each child develop socially, emotionally, and academically.

Every element of this project was carefully designed to reflect FCB’s commitment to fostering confidence, growth, and a love for individualized learning, while also honouring the school’s background. It’s crafted to resonate with families seeking personalized education for their children.

Understanding the Problem.

Problem Statement: FCB’s outdated and inconsistent brand no longer connected with its audience, including board members, parents, and employers. Its website lacked a clean, modern design and functional user experience, making it difficult to engage its community and stay competitive. A full rebrand was necessary to create a fresh identity, improve recognition, and foster stronger connections.

Finding a Solution.

To solve FCB’s problem, a complete rebrand was done to give the organization a fresh and modern look. A new logo, colour scheme, and fonts were created to reflect FCB’s values and connect better with its audience, including board members, parents, and employers. The website was redesigned to have a simple, clean look with easy navigation and better functionality. The new design would help users to trust the organization and see it as forward-thinking, while also making the site easy to use on any device. This rebrand helped FCB connect more with its community, stand out in the education sector, and build a stronger, more recognizable image for the future.